Privacy Policy

At Azura, your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, place an order, or contact our customer service.

We are fully committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring that your personal data is handled lawfully, transparently, and securely.

1. Data Controller

Azura is the data controller responsible for your personal data. If you have any questions or requests relating to your data, you can contact us at:

📧 Email: contact@useazura.uk

2. What Information We Collect

We may collect and process the following types of personal information:

When you place an order:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number (if provided)

  • Payment information (processed securely via third-party processors)

When you browse the site:

  • IP address

  • Browser type and device information

  • Pages visited and time spent

  • Cookies and tracking data (see section 6)

When you contact us:

  • Name and email address

  • Any other information you voluntarily provide

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders

  • Send transactional emails (order confirmations, shipping updates, etc.)

  • Provide customer support and respond to inquiries

  • Improve website performance and user experience

  • Comply with legal and tax obligations

  • Prevent fraud and ensure website security

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Legal Basis for Processing

We process your data under one or more of the following legal bases:

  • Contractual necessity: To process and deliver your order.

  • Legitimate interest: To improve our services and prevent fraud.

  • Legal obligation: To comply with tax, regulatory, and other legal obligations.

  • Consent: For sending marketing emails (only when you opt-in).

5. Third-Party Services

We share your data only with trusted third parties necessary to operate our business, including:

  • Payment processors: Klarna, PayPal, and credit card providers.

  • Shipping carriers: Royal Mail.

  • Analytics tools: Google Analytics (IP anonymization enabled).

  • Email providers: For order and support communication.

All third-party providers are required to handle your data securely and in compliance with the UK GDPR.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior.

Types of cookies used:

  • Essential cookies: Required for the operation of the site.

  • Performance cookies: Help us improve performance.

  • Marketing cookies: Only used with your consent.

You can manage your cookie preferences through your browser settings or via our cookie consent banner when you visit our site.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including:

  • Legal and accounting requirements

  • Order history

  • Fraud prevention

Typically, personal data related to orders is stored for up to 6 years as required by UK tax law.

8. Your Rights Under UK GDPR

As a UK resident, you have the following rights:

  • Right to access – You can request a copy of the personal data we hold about you.

  • Right to rectification – You can request corrections to inaccurate data.

  • Right to erasure – You may request deletion of your personal data, subject to legal requirements.

  • Right to restrict processing – You can request limitations on how we use your data.

  • Right to data portability – You can request your data in a structured, machine-readable format.

  • Right to object – You can object to processing based on legitimate interest or for direct marketing.

To exercise any of these rights, contact us at contact@useazura.uk.

9. Data Security

We take the security of your data seriously and use appropriate technical and organizational measures to protect it. This includes:

  • SSL encryption on all pages

  • Secure hosting

  • Access controls and employee data protection training

10. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with the updated date. We encourage users to review this policy periodically.

11. Contact Us

If you have any questions or concerns regarding this policy or your personal data, please contact:

Email: contact@useazura.uk
Business hours: Monday to Friday, 9:00 AM – 5:00 PM (UK time)